Deep Freeze
Last night I didn't get off work until Citarella was already closed, which put a crimp in my plans to pick up a nice piece of salmon to turn into gravlax for tomorrow night's dinner. I was going to go to Fairway instead, but the new Whole Foods Market in the Time Warner building is on my way home from work, and this seemed like a perfect opportunity to check it out. So I walked to Columbus Circle, entered the then-silent vaulted marble corridors of the Time Warner über-mall, and descended the escalator into the cavernous depths of Manhattan's largest supermarket.
First of all, the superlative "largest" is a bit misleading as a modifier for "supermarket" in this case. A good half of the market is devoted to prepared foods and cafe seating, which in my book does not a market make. But petty quibbling aside, Whole Foods does have remarkable selection. Their produce section is, though it pains me to say it, better than Fairway's (including the upstairs organic section). It reminds me of the produce section at Balducci's, multiplied by a factor of ten. The rarest wild mushrooms were piled into overflowing baskets: Chanterelles, Porcinis, Black Trumpets, Yellowfoots, even Bluefoots (which I have only seen once before in my life, and never tasted). Precious little baby vegetables from beets to lettuce to cauliflower to carrots lined the aisles. Surely, I thought, I would find my salmon here.
So I made my way to the fish counter, where my awe turned quickly to disgust. Half the fish in their case has previously been frozen. They have two choices for salmon fillets: fresh farm-raised or previously frozen wild sockeye. This is utterly, tragically backwards. Why the hell would you even stock wild sockeye salmon if you're going to freeze it? You ruin the fish, and you drive its price up at every other retail market that carries it. No wonder Citarella can get away with charging sixteen dollars a pound or whatever it is they charge these days.
I left Whole Foods Market in a huff and made my way to Fairway, which knows a thing or two (though not as much as Citarella) about fresh fish. But by the time I got there, the fishmongers were shoveling ice out of the display case and into the sink. I emerged from Fairway doubly mad at Whole Foods, jealous of the precious minutes I wasted staring in dumbfounded disbelief at the incongruity between their produce and fish sections.
Now I know better. You can get the best of everything in this city, but not all in one place. In other words, Manhattan is the exact opposite of Wal-Mart. I guess that's why I live here.

Comments
I went to the Whole Foods in Chelsea, and was pretty disappointed by their produce selection. Whole Foods is great in every other city I've visited. I guess in Manhattan it has too much competition...
Posted by: lotus | February 13, 2004 12:19 PM
heart shaped spam
Posted by: IA | February 13, 2004 05:39 PM
Hey, frozen wild salmon can be quite good. It may not be quite as good as fresh, but if it is frozen right after it is caught, it can be as good as any fresh wild salmon, and definitely better than any farmed salmon.
We live in the Northwest a few hours west of Seattle. This is wild salmon country. Everyone out here fishes or knows someone who does. Until we moved out here, we doubt we had ever even tasted fresh salmon. Now that we have, we know a lot about the relative merits of fresh and frozen fish.
Having tasted the local fish, fresh and frozen, we know that you can find good frozen wild salmon.
Check out www.marbledsalmon.com for a list of local fishermen who sell salmon here, including the guy who sells it frozen at Gertie's Farmers market. He sells white king that he freezes on his boat, and it is rich and fatty. You can make great cracklings with the skin if you wish, and you don't need any oil to cook it, it renders its own.
Another good supplier of frozen wild salmon is a husband and wife team up in Alaska who market their product at Sunny Farms in Sequim. Theirs is a bit leaner salmon than some, but has a very intense flavor, almost as if it had been partly dried or pre-smoked. It is dense and almost waxy when you cut it raw, and it will blast you with flavor.
Of course, the best fish are the ones our friends catch. We've come home to find a salmon (or other fish) in a bag of ice on our doorstep.
We are friends with the guy who runs Bella Italia, the best local restaurant, and he had a big lot of fish and asked if we wanted one. We just couldn't arrange to meet with him, so he left the fish in the unlocked truck of his car. We did the pickup and left the cash. That fish had been caught that morning. We ate one half that day and froze the other half. Three weeks later, we ate the other half, and it was as good as the first.
Honest.
Freezing doesn't ruin wild salmon, but I know there is a lot of mediocre wild salmon sold frozen. I am more than willing to believe that Whole Food's frozen wild salmon is just not very good fish, but don't blame the freezing.
Posted by: A Kaleberg | April 20, 2004 09:48 PM